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Preaching to the Converted: Increasing Revenue Through Your Current Customers
Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and...
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Time- Is it on Your Side?
The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked, and every marketer strives for that...
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Come Meet Topica at the BAARC Fall Fest Event tonight!
Looking for a way to chase away those Monday blues? Come hang out with us tonight at the BAARC (Bay Are Advertising Relief Committee) Fall Fest Event at the Autodesk Gallery located on the second floor...
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“How can I achieve perfect deliverability?”
Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email...
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“Are you like me? Or do you have discipline?” via KevinJCurtin.com
Happy Friday, friends! Since it’s Friday and we’re all ready to get our weekend on, we’d like to take a break from email marketing and share this recent post by one of our own bloggers and Customer...
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Join Us for this Special Webinar- “Email Marketing 201: Taking your Campaigns...
We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you...
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Email Marketing 201 Webinar: Key Takeaways
Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion...
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Favorite Valentine’s Day Email Marketing Subject Lines
Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy...
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Top Ways to Grow Your Email List via MarketingSherpa
One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is...
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5 Signs You Need to be Using Email Marketing
So you’ve heard about email marketing’s killer ROI, but perhaps you’re still not convinced you should be using email to expand your marketing and brand awareness? Today we’ll look at some of the top...
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Spring Cleaning Your Email Marketing
Spring is definitely in the air in San Francisco, and we figured it’s time for some spring cleaning – email marketing style! Today we are focusing on ways to help tighten-up your email marketing...
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10 Email Marketing Mistakes + Quick Fixes
Whether you have been using email marketing for years or are just getting started, its easy to fall victim to email marketing mistakes that can plague your strategy or list quality. That’s why today...
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Client Spotlight: New Baking Book from The Prepared Pantry
The Prepared Pantry, a Topica client and email marketing all-star since 2006, has just launched their new free book, How to Bake: The Art and Science of Baking. “Easy to read, follow, & extensive...
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Email Marketing 101: Dissecting the From Address and From Name
When is the last time you took a look at the from address and from name of your email marketing campaign? Using an email marketing service provider such as Topica makes it easy to “set it and forget...
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Do’s and Don’ts of Email Marketing During the Olympics
We have some major Olympic fever around the office lately, as I am sure you are experiencing as well! It seems everywhere you go someone is talking about the latest swim race or the cool new gymnastic...
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Email Marketing 101: Back to School
The smell of crisp leaves, packing away shorts and tank tops, the days getting a bit shorter… Back to school season is officially upon us! Whether you are packing brown bag lunches, marketing to those...
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Is Your Email Marketing Ready for the Cyber Shopping Season?
Cyber Monday is only a week away, which means a very busy month for internet retailers! Last year retailers saw an increase of 18% in sales on Cyber Monday from 2010, and it is only expected to grow...
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Happy Holidays + New Year Discount from Topica!
Hello Marketers! We are happy to announce this special Topica Promotion for the New Year: Sign-up for a new Topica account before January 1, 2013 and receive 50% off your 2nd and 3rd months of Topica...
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Why Should I Sign Up for Your Emails?
The new year is in full swing and hopefully so are those 2013 marketing plans. We hope one of your goals is to build your email database in 2013- as any smart email marketer would want! But before you...
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Maximize Your Open Rate with Personalization Tokens and Autoresponders
Wow- according a recent study by Experian Marketing Services and MarketingCharts promotional emails with personalized subject lines received a whopping 29% higher open rate than those without....
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